About the project
In 2013, the Sony Student Design Workshop focused on the theme of promoting "Wellness and Happiness". As part of the workshop, we teamed up with Sony's designers and worked together to generate ideas, come up with concepts, and ultimately develop a product called Bathbo. Bathbo is a multimedia entertainment device designed to enhance the bathing experience and promote wellness and happiness among young women living in urban areas. The product was showcased at the 2014 Sony Student Design Exhibition.
Project info
TimeOct, 2013 - Jun, 2014
Location
Shanghai, China
Team Size
4
Roles
Ideation
Product design
Video Making
Exhibition
Tools
Solidworks
Keyshot
Illustrator
Photoshop
After Effects
Idea generation
Wellness and happiness
At the outset, we engaged in a wide-ranging brainstorming process for two months, exploring various topics associated with either Wellness or Happiness. These topics covered a wide spectrum, ranging from preventing illnesses to taking selfies. We created a mind map and analyzed it to identify areas where Wellness and Happiness intersected. Eventually, we arrived at an intriguing area of overlap that centered around the activity of bathing, which is known as "Furo" in Japanese.
Target user
We chose to focus on urban young women as our target audience due to their increasing fascination with SPA. We conducted research into various aspects of their lives, such as their daily routines, hobbies, worries, aspirations, and so on.
Persona
- Aged between 20 to 30 years
- Holds a college degree
- Works in a white-collar job
- Resides in a large city
- Has a long commute
- Is financially self-sufficient
Interests
- Seeks more career opportunities
- Interested in fashion
- Enjoys trendy TV shows
- Likes shopping
- Aspires to a particular lifestyle
- Romanticizes her life
Concerns
- Worries about gaining weight and losing shape
- Has limited free time outside of work/li>
- Experiences pressure from work and family responsibilities
- Fears aging
- Starting to experience health problems such as joint, muscle, and spinal issues.
Storyboard
1. Cindy consistently works late hours at her office.
2. She feels drained and fatigued by the time she gets home.
3. To unwind and de-stress, she decides to try out Bathbo, the new device she recently purchased.
4. With a simple clap of her hands, Bathbo activates.
5. An immersive and captivating fantasy world materializes before her eyes.
6. She can change the scene by waving her hand.
7. A She enters a romantic summer evening, with delicate butterflies fluttering around her.
8. Cindy enjoys her bath time while sipping on a refreshing beverage.
Video
Product Design
Sketch
We examined numerous methods of interaction and created various shapes based on each function. Some forms were affixed to the ceiling and operated remotely, while others were situated on the bathtub and activated by gestures.
Final Product
Ultimately, we opted for a pillow-shaped design due to considerations of ergonomics and spatial constraints within bathrooms. To enhance the functionality of the product, we installed two projectors, cameras, and motion sensors on the front, along with speakers on both sides.
Modes
Users have the option to select from various modes, including Chinese Painting Mode, Fantasy World Mode, and Summer Night Mode with a full moon. Moreover, they can interact with the water itself, and the possibilities are virtually limitless.
interaction
