Logo Design
Project Title: Logo Design for a Chinese new energy company
Client: 风光无限新能源有限公司 Feng Guang Wu Xian New Energy Co., Ltd.
Contributions: Logo Redesign
Logo Explanation: The characters 风 (fēng) and 光 (guāng) in this name represent "wind" and “solar power” respectively, which together suggest the company’s two main businesses. The Chinese word 无限 (wú xiàn) can be translated into English as "infinite” hence the infinity symbol. Its full name is also a Chiense phrase means “infinite scenery“.
Project Title: Logo Redesign for OFSL, UPENN
Client: Office of Fraternity and Sorority, University of Pennsylvania
Contributions: Completed the logo redesign and website development independently, taking full responsibility for all aspects of the design process
Project Title: Branding for Boutique Store
Client: Hay Tao
Contributions: Created the logo and signage, and also managed the photography for the store.
Logo Explanation: 桃 (táo) means peach in Chinese.
Project Title: Logo Redesign for Teachers Institute of Philadelphia
Team Members: Xiaoye Zhang, Alaina Bailey, Kate Jeon, Léa Kichler, Philip Levens, Sara Ramirez, Rong Xiang, Esther Yoon
Supervisor: David Comberg
Client: Teachers Institute of Philadelphia
Contributions: Led the project and provided the concept for the final logo design, which served as the basis for the team's collaborative efforts.
Project Title: Logo Design Concept for Advanced Touch Technology
Project Title: Logo Design for LEAP
Team Members: Xiaoye Zhang, Alaina Bailey, Kate Jeon, Léa Kichler, Philip Levens, Sara Ramirez, Rong Xiang, Esther Yoon
Supervisor: David Comberg
Client: LEAP (LGBTQ Employees at Penn)
Contributions: Led the project and provided the concept for the final logo design, which served as the basis for the team's collaborative efforts.
Poster Design
TED x SJTU
Client: TEDxSJTU, Shanghai Jiao Tong University
Time: 2014
Contributions: Completed the poster design independently. The poster design was well received by the audience and organizers of the TED talk conference.
